FOR IMMEDIATE RELEASE:
Independent Beauty Supply Co. Inc.
KERAPLEX BY ZOE RE-LAUNCHES INNOVATIVE NEW PRODUCT
(JERSEY CITY, NEW JERSEY) KERAPLEX by Zoe has re-launched their innovative, new Smoothing System as “Advanced Thermal Smoothing Complex” formally known as “Keratin Strengthening Complex”.
The re-launch provides a better understanding of what KERAPLEX does and how it works.
What is Advanced Thermal Smoothing (ATS)? ATS is the process of depositing, infusing, sealing, and smoothing. This goes hand and hand with KERAPLEX’s four step process.
DEPOSIT: Microscopic molecules of the active ingredient in KERAPLEX Fortify (Glyoxyloyl Carbocystine) are deposited into the cuticle layer through a foam delivery.
INFUSE: the molecules are infused into the hairs cuticle layer during the blow dry/thermal vent process.
SEAL: a cocktail of essential and botanical oils lock in natural moisture as the hair is sealed during the thermal process.
SMOOTH: the thermal process expands and elongates microscopic molecules, straightening the hairs natural curl pattern.
KERAPLEX still provides a safer alternative to traditional formaldehyde based Brazilian Keratin Treatments (BKT), with emissions well below OSHA standards. The process also still lasts for up to 12 weeks with the versatility transitioning client’s desire.
Independent Beauty Supply Company Inc. is a full service distributor of beauty products to licensed professionals. The Z (Zoe) Line is a line of exclusive, organically enriched hair care products created to stylists and their clients a professional alternative to OTC brands.