KERAPLEX by Zoe

official blog of keraplex keratin strengthening complex

FOR IMMEDIATE RELEASE:

Claudia Royster

Independent Beauty Supply Co. Inc.

claudia@keraplexbyzoe.com

www.keraplexbyzoe.com

KERAPLEX BY ZOE RE-LAUNCHES INNOVATIVE NEW PRODUCT

(JERSEY CITY, NEW JERSEY) KERAPLEX by Zoe has re-launched their innovative, new Smoothing System as “Advanced Thermal Smoothing Complex” formally known as “Keratin Strengthening Complex”.

The re-launch provides a better understanding of what KERAPLEX does and how it works.

What is Advanced Thermal Smoothing (ATS)? ATS is the process of depositing, infusing, sealing, and smoothing. This goes hand and hand with KERAPLEX’s four step process.

                        DEPOSIT:  Microscopic molecules of the active ingredient in KERAPLEX Fortify (Glyoxyloyl Carbocystine) are deposited into the cuticle layer through a foam delivery.

                        INFUSE: the molecules are infused into the hairs cuticle layer during the blow dry/thermal vent process.

                        SEAL: a cocktail of essential and botanical oils lock in natural moisture as the hair is sealed during the thermal process.

                        SMOOTH: the thermal process expands and elongates microscopic molecules, straightening the hairs natural curl pattern.

KERAPLEX still provides a safer alternative to traditional formaldehyde based Brazilian Keratin Treatments (BKT), with emissions well below OSHA standards. The process also still lasts for up to 12 weeks with the versatility transitioning client’s desire.

Independent Beauty Supply Company Inc. is a full service distributor of beauty products to licensed professionals. The Z (Zoe) Line is a line of exclusive, organically enriched hair care products created to stylists and their clients a professional alternative to OTC brands. 

Official Press Release for KERAPLEX
FOR IMMEDIATE RELEASE:
Claudia Royster
Independent Beauty Supply Co. Inc.
1.800.427.4552
claudiar@independentbeauty.com
www.keraplexbyzoe.com
IBS & THE Z LINE INTRODUCE KERAPLEX

JERSEY CITY, NEW JERSEY – Independent Beauty Supply Co. Inc. and The Z Line are proud to introduce the newest innovation in healthy hair care, KERAPLEX Keratin Strengthening Complex.
KERAPLEX combines the newest technology in thermal hair strengthening and moisture infusion to create long lasting straight hair with no relaxer (sodium hydroxide), no formaldehyde, and no toxic fumes. KERAPLEX deposits small keratin molecules to weak and damaged areas along each hair strand using a foam delivery method. The thermal heat activated technology allows KERAPLEX to repair, strengthen, and seal the hair cuticle without breaking the bond.
The result of KERAPLEX is healthy, stronger, and straight hair for up to 12 weeks with no reversion from moisture or humidity. The KSC system is easy to apply in four simple steps and the active ingredients are designed specifically for use over relaxed and color treated hair and provide exceptional straightening and manageability to natural hair. Finally there is a product that will allow you to maintain healthy straight hair while growing out relaxers; workout and remain active without the worry of reversion; straighten and manage virgin hair with no relaxer or harsh chemicals.
Independent Beauty Supply Company Inc. is a full service distributor of beauty products to licensed professionals. The Z Line is a line of hair care products that gives you a natural approach to caring for your hair. 

Official Press Release for KERAPLEX

FOR IMMEDIATE RELEASE:

Claudia Royster

Independent Beauty Supply Co. Inc.

1.800.427.4552

claudiar@independentbeauty.com

www.keraplexbyzoe.com

IBS & THE Z LINE INTRODUCE KERAPLEX

JERSEY CITY, NEW JERSEY – Independent Beauty Supply Co. Inc. and The Z Line are proud to introduce the newest innovation in healthy hair care, KERAPLEX Keratin Strengthening Complex.

KERAPLEX combines the newest technology in thermal hair strengthening and moisture infusion to create long lasting straight hair with no relaxer (sodium hydroxide), no formaldehyde, and no toxic fumes. KERAPLEX deposits small keratin molecules to weak and damaged areas along each hair strand using a foam delivery method. The thermal heat activated technology allows KERAPLEX to repair, strengthen, and seal the hair cuticle without breaking the bond.

The result of KERAPLEX is healthy, stronger, and straight hair for up to 12 weeks with no reversion from moisture or humidity. The KSC system is easy to apply in four simple steps and the active ingredients are designed specifically for use over relaxed and color treated hair and provide exceptional straightening and manageability to natural hair. Finally there is a product that will allow you to maintain healthy straight hair while growing out relaxers; workout and remain active without the worry of reversion; straighten and manage virgin hair with no relaxer or harsh chemicals.

Independent Beauty Supply Company Inc. is a full service distributor of beauty products to licensed professionals. The Z Line is a line of hair care products that gives you a natural approach to caring for your hair.